THE ROLE OF RELATIONSHIP AND FORMALIZATION IN DECIDING THE INTERNATIONAL FRANCHISING MODE
Author:
Publisher
Dokuz Eylul Universitesi Isletme Fakultesi Dergisi
Subject
General Earth and Planetary Sciences,General Environmental Science
Reference51 articles.
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5. Alon, D.I., Toncar, D.M. & McKee, D.D. (2004). Evaluating Foreign-Market Environments for International Franchising Expansion. Foreign Trade Review, 39(1), 169–181.
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