Political Choices of Muhammadiyah Citizens as a Muslim Minority in the 2018 Bali Governor Election in Indonesia

Abstract

Purpose: the primary aim of this study is to explore how the Muhammadiyah community in Bali, a minority Muslim group, engaged in the 2018 Bali gubernatorial election to assert and navigate their political identity. This research seeks to understand the impact of their political participation within the broader dynamics of identity politics in a predominantly non-Muslim setting.   Theoretical Reference: the study is framed within theories of political identity and political communication, which provide insights into how identities are formed, communicated, and leveraged in political contexts. These theories help elucidate the complex interactions between minority groups and the political environment, particularly in areas where identity politics play a significant role.   Method: A qualitative descriptive approach was employed to capture the political preferences and behaviors of Muhammadiyah members during the 2018 gubernatorial election. Data was gathered through interviews, focus groups, and analysis of campaign materials and public statements. This method enabled a detailed and nuanced understanding of the Muhammadiyah community's political engagement.    Results and Conclusion: the findings indicate that Muhammadiyah members actively participated in the election, using it as a platform to advocate for their political and social interests. Their engagement was shaped by their minority status and the need to assert their identity in a socio-political landscape dominated by different religious and cultural norms. The election outcomes revealed both the challenges and opportunities faced by Muhammadiyah in navigating identity politics in Bali.   Implications of Research: this study highlights the critical role of minority religious communities in shaping political landscapes, even in regions where they do not form the majority. Understanding these dynamics is essential for policymakers, political leaders, and civil society organizations that aim to foster inclusive political processes. It also underscores the importance of effective political communication strategies that cater to diverse communities.   Originality/Value: this research contributes to the limited literature on the political behavior of Islamic organizations like Muhammadiyah in regional politics, particularly within non-Muslim majority regions. It offers a unique insight into how identity politics and minority status influence political engagement and communication, adding depth to the discussions on multiculturalism and political inclusion in Southeast Asia.