Analysis of The Reuse of Tires in Synthetic Grass in Manaus From the Perspective of The Reverse Logistics Process

Abstract

Objective: This study aimed to analyze the reuse of tires by a company that produces synthetic grass in Manaus from the perspective of the reverse logistics process.   Methods: The scientific-technological method was used to build the theoretical architecture and generate empirical findings, consisting of four stages: a) elaboration of guiding research questions, b) data collection from the company's managers and employees through a script interview and an observation script, c) organization of data based on semantic analysis, so that each stage of the logistics process, its operations and purpose could be understood, and d) generation of answers to guiding questions, seeking to know what happens, how it happens and why it happens.   Results and discussion: The results showed that 1) the process of reusing the collected tires is made up of a few simple steps, 2) the reverse logistics planning procedures for the materials to be recycled include the objectives of the company and its suppliers, 3) the management procedures for the company's employees when executing the reverse logistics process take into account how much is known about the production and logistics process and 4) the control procedures for the objectives and goals to be achieved are based on indicators and metrics connected with the synergy of the team of collaborators.   Research implications: When the objectives and goals of organizations involved in the reverse logistics process are integrated, the possibility of success of the ventures increases considerably. Furthermore, it is necessary that the planning and execution of the reverse logistics process is built based on the stages of the management process.   Originality / Value: This study shows that innovation and creativity can reuse practically all materials that are usually discarded. Tires are a problem for almost all urban centers, but they have been transformed into exquisite synthetic grass for the most popular sport in Brazil, soccer. The company created other products aimed at home and building decoration.