Sustainable Value Aggregation: A Framework for Environmental Solutions and Business Opportunities

Abstract

Objective: The objective of this study is to investigate the intellectual framework that enables the aggregation of sustainable value.   Theoretical Framework: The generation of value and businesses are at the core of the economic exchange process and have a direct impact on sustainability. In this regard, sustainable businesses have as their main characteristic the ability to maximize the efficiency of material and energy use. However, the factors necessary for the implementation of sustainable businesses are a phenomenon that has not yet received attention from researchers.   Method: The methodology adopted for this research comprises bibliometric techniques and content analysis. Data collection was carried out in Scopus database, covering a time horizon from 1995 to 2022.   Results and Discussion: The results demonstrate that the conducive environment for sustainable businesses can be identified and explained by four main factors: (1) sustainability issues exist in a particular context; (2) people are becoming aware of these issues; (3) viable solutions or technologies exist to address the problem; and (4) where possible, people change their habits in pursuit of sustainability.   Research Implications: by understanding the process of sustainable value aggregation, policymakers can create policies aimed at incentivizing these solutions, investing in research and development, creating financing mechanisms for companies, fostering businesses, etc. Legislators can adapt legislation to the new reality, favouring the development of sustainable businesses; in this regard, the awareness of the population regarding the need for sustainability is crucial. On the other hand, entrepreneurs can identify opportunities and develop interesting businesses from economic, social, and environmental perspectives.   Originality/Value: the present study initiates a discussion on the conditions that favour the emergence of so-called sustainable businesses.