Antecedents of Destination Image and Revisitation Intentions Post COVID-19: a Study in Indonesia

Abstract

Objective: This research aims to explore the dynamics of destination image on the tourism landscape of Berau Regency, East Kalimantan Province, focusing on cultural, socio-economic, and environmental dimensions. A survey was conducted from November 2022 to June 2023   Theoretical Framework: consumer behavior theory, tourism, destination image, cultural image, socio-economic image, environmental image and tourist satisfaction   Method: The survey was conducted from November 2022 to June 2023 by collecting data from 135 tourists in Indonesia through purposive random sampling. Variance-based Structural Equation Modeling (SEM) was used to analyze the data.   Results and Discussion: These results emphasize the important role of cultural preservation, socio-economic development, and environmental management in optimizing tourist experiences and promoting destination sustainability, offering valuable insights for stakeholders and policymakers in destination management and tourism policymaking.   Research Implications: This research aims to explore the dynamics of destination image in the tourism landscape of Berau Regency, East Kalimantan Province, with a focus on cultural, socio-economic, and environmental dimensions.   Originality/Value: these findings offer valuable insights for stakeholders and policymakers to optimize tourist experiences, promote destination sustainability, and foster the growth of Berau Regency's tourism industry post-pandemic.   Keywords: Destination Image Cultural Image, Socio-Economic Image, Environmental Image, Memorable Tourism Experience, Tourist Satisfaction, Interest in Returning, Tourism.