In Blended Learning, Study The Impact of Teaching Innovation Mediated by Learning Engagement on Student Loyalty

Abstract

Objective: Blended learning satisfaction positively affects student loyalty. Teachers need to provide quality learning experiences, fulfill students' learning needs, and reach students' learning objectives to increase students' satisfaction with blended learning and enhance students' support and loyalty to school education, thus promoting students' continued support for the school.   Theoretical Framework: This paper presents the theoretical framework model based on culture, education, blended learning, and student loyalty, and three hypotheses are presented in the study. Hypothesis 1: Teaching Innovation Positively affects Learning Engagement Hypothesis 2: Teaching Innovation Positively affects Student Loyalty Hypothesis 3: Learning Engagement Positively affects Student Loyalty   Method: This study explores the impact of teaching innovation mediated by learning engagement on student loyalty in blended education. It discusses the relationship between teaching innovation, learning engagement, and student loyalty in a blended educational environment. The study hypothesizes that teaching innovation has a positive effect on student loyalty through enhanced learning engagement. A mixed research design was employed, with quantitative research methods used. In the quantitative research phase, questionnaires were distributed to students at Aba Normal College. The questionnaire covered levels of teaching innovation, students' learning engagement, and their loyalty to the institution's education. Data were analyzed statistically using SmartPLS.   Results and Discussion: The results of this study will contribute to the existing knowledge regarding teaching innovation, learning engagement, and student loyalty in blended teaching. They will also provide practical insights for educators and teaching departments on how to effectively implement teaching innovation and promote student loyalty in a blended educational environment.   Research Implications: Teacher-student relationship and in-depth multiple interaction concepts become important trends in the future development of teaching and learning. (Ma, 2019) Theories related to blended teaching and learning Therefore, the theoretical or practical research related to blended teaching can promote the future development of blended teaching, and also provide an important scientific basis for colleges and universities to effectively solve the problem of balancing online teaching and traditional teaching.