The User Motivation Factors Impact on Immersive Technology Acceptance

Abstract

Purpose: The primary objective of this study was to assess the impact of user acceptance, user experience, user engagement, perceived ease of use, and perceived usefulness on the acceptance of immersive technology.   Design/Method/Approach: Utilizing a descriptive analytical approach, this study investigates social and human phenomena relevant to immersive technology acceptance. This method is suited for examining existing phenomena without researcher intervention. The study employs a quantitative approach, utilizing a specifically designed questionnaire distributed among a selected sample of the study population to collect primary data. This data collection aimed to understand the influence of user motivation factors on immersive technology acceptance and to gather perspectives on the study's objectives. Statistical analysis was performed using SPSS version 22.   Findings: The statistical tests applied to the collected data revealed that user acceptance, user experience, user engagement, perceived ease of use, and perceived usefulness all have a positive and significant impact on immersive technology acceptance.   Research Implications: The findings highlight the importance of these factors in promoting the acceptance of immersive technologies. Given the study's focus on Malaysian participants, further research might explore whether these findings hold true in other cultural or demographic contexts, potentially broadening the applicability of these results.   Originality/Value: This research contributes to the field by quantifying the significant impacts of user-oriented factors on the acceptance of immersive technologies within the Malaysian context, offering insights that could guide future technology implementation and user engagement strategies.