Delivering Strategic Values in the Tourism Industry: What Roles do Effective Planning Plays?

Abstract

Purpose of Study: This study evaluated the roles effective planning plays in delivering strategic values in the Nigerian tourism industry.    Method: Cross-sectional survey design was used and questionnaire was administered to three hundred and ninety-three (393) employees of selected tourism firms. The study employed three (3) dimensions to measure effective planning – plan-flexibility, plan-comprehensiveness and implementation-flexibility. Data obtained in the survey were analyzed using descriptive, post-estimation and inferential statistical techniques   Results and Conclusion: Results indicated that dimensions to measure effective planning have positive and significant link with strategic value.     Implication of the Research: Impliedly, for tourism firms to be able to deliver strategic values, they should be flexible and comprehensive in the planning phase so as to enhance goals realization.   Originality/Value: Consequent upon the above, management of tourism firms should focus on improved measures aimed at delivering strategic values via effective planning, which is vital for the survival and sustainability of the tourism industry.  In addition, tourism firms should adopt, apply and implement effective plans to maximize the use of resources so as to achieve corporate objectives.