Service Quality and Level of Student Satisfaction Toward Online Learning in Private Institutions, Myanmar

Abstract

This research focuses on service quality and level of student satisfaction toward online learning in Private Institutions, Myanmar. The study uses descriptive and inferential statistics to analyze quantitative data from 30 Private Institutions in Myanmar, selecting a random sample of 309 students. The study found that student levels are positively and significantly influenced by tangibility, responsiveness, empathy, and assurance, with responsiveness and empathy being dominant factors. Student satisfaction and service quality have a greater indirect effect. According to the study, there is a greater correlation between student satisfaction and online learning than between the two. It adds to the body of knowledge regarding customer satisfaction and service quality. The results may help Myanmar's policy efforts to raise the caliber of higher education services and increase student satisfaction with online learning in private institutions in the country.