Factors Influencing on the Evaluation System of Cold Chain Logistics Services for Agricultural Products in Guangxi Province, The People’s Republic of China

Abstract

The objectives of this study were: (1) To study the factors that affect the evaluation system of cold chain logistics services for agricultural products in Guangxi Province, the People’s Republic of China. (2) To study the relationships between influence factors and the evaluation system of cold chain logistics services for agricultural products in Guangxi Province, the People’s Republic of China. (3) To build a model of relationship between quality management and the evaluation system of cold chain logistics services and propose suggestion for improving the evaluation system of cold chain logistics services for agricultural products in Guangxi Province, the People’s Republic of China. The study employed a mixed research methodology. In the quantitative analysis section, a questionnaire survey was conducted using simple random sampling. In the qualitative part of the analysis, in-depth interviews were conducted with eight senior managers from agricultural production departments, logistics management companies, fresh agricultural product sales companies, hotels, and government departments. The data analysis utilized statistics including frequency, percentage, mean, standard deviation, and structural equation model. Major Findings: the factors influencing the evaluation system of cold chain logistics services for agricultural products in Guangxi Province were examined. The identified influencing factors included agricultural product cold chain logistics quality management, logistics environment, and transportation efficiency. It was found that agricultural product cold chain logistics quality management has a significant positive impact on the logistics environment, transportation efficiency, and agricultural product cold chain logistics service evaluation system. At the same time, the logistics environment and transportation efficiency have a significant positive impact on the agricultural product cold chain logistics service evaluation system. This study presents the issues with the development of the cold chain logistics service evaluation system for agricultural products in Guangxi, along with countermeasures and suggestions for improvement.(1)Full utilization of existing resources to promote industrialization and modernization of fresh agricultural product logistics; (2) Development of a systematic agricultural product cold chain logistics system to support the agricultural product industry; (3)Strengthening the construction of cold chain supply chains for urban and rural agricultural products; (4)Expediting the introduction of energy-efficient and environmentally sustainable long- and short-distance cold chain transport vehicles; (5)The application of information technology is To be encouraged with a view to enhancing the efficiency and transparency of cold chain logistics.