Green Branding in the Digital Age: Assessing the Effectiveness of Social Media Campaigns in Promoting Eco-Friendly Products

Abstract

In the modern digital landscape, green branding has become increasingly widespread, mostly concerning the promotion of eco-friendly products like electric vehicles (EVs). This research paper endeavors to assess the effectiveness of social media campaigns as a tool for advancing green branding objectives in the context of EV promotion. Using qualitative and quantitative data the study examines the impact of social media campaigns on consumer perceptions and behaviors towards EVs. Through an analysis of diverse social media platforms and the content and engagement metrics of EV- related campaigns, this research aims to recognize the most effective strategies for engaging environmentally conscious consumers in the digital era. The study investigates various factors such to reveal their influence on consumer attitudes and purchase intentions towards EVs. By enlightening the dynamics between green branding and social media within the EV industry, this research provides valuable insights for businesses seeking to leverage digital platforms to promote sustainable transportation options and enhance their brand image in an increasingly environmentally conscious marketplace.