Consumers Discernment on Online Shopping

Abstract

The researcher aims to study Consumers Discernment on Online Shopping, To study the personal factors of consumers that have a relationship with the decision to purchase products. Through the online shopping channel of online consumers in Bangkok ,.to study the marketing mix of consumers that have a relationship with the decision to purchase products online of online consumers in Bangkok., To study consumer perceptions that have a relationship with the decision to purchase products through Online shopping channels of online consumers in Bangkok Population and sample Data were collected from a group of 500 consumers who purchased products through online channels in Bangkok., this research study The researcher has formulated a conceptual framework from the synthesis of concepts, theories, and research related to Consumers Discernment on Online Shopping on the concept ., [2]Kotler, Philip. Marketing management. Pearson Prentice Hall. 2009.), (2023). Consumer Perception towards Online Shopping) Data collection tools/methods The tools used in the research are Questionnaire by collecting data from consumers' perceptions of online shopping. of online consumers in Bangkok by method and using questionnaires as (Questionnaire) through online channels consisting of Consumer perception of online shopping consists of exposure, intention to perceive, and understanding of consumers towards online shopping in Bangkok. showcasing blend comprising of cost, dispersion channels Promoting advancement In terms of clear measurements items, the measurements utilized are recurrence (Recurrence), rate (Rate), cruel (Cruel) and standard deviation (Standard Deviation). Reference measurements examination. The insights utilized are t tests (Autonomous Tests). t-test), One-Way Investigation of Fluctuation (ANOVA), Relationship Examination, and Stepwise Different Relapse Investigation. The results showed The Leadership style and practitioner motivation. Hypothesis 1(H1) Consumer perception of online shopping Consisting of exposure, intention to perceive, and understanding of consumers towards online shopping. In Bangkok Affects the decision to purchase products through the channel Online in Bangkok, DE=0.16**. Accept the research hypothesis. and Hypothesis 2 (H2) The marketing mix consists of price and distribution channels. Marketing promotion Product side of consumers towards online shopping In Bangkok Affects the decision to purchase products through the channel Online in Bangkok DE=0.52*,IE=0.37*Accept.