The Erosion of Journalistic Integrity: How AI-Driven Fake News and Deepfakes Complicate Truth Verification in Journalism

Abstract

The introduction and consequent proliferation of Artificial Intelligence (AI) and deepfakes have created new challenges for journalists worldwide. These technologies have made it alarmingly easy to generate and disseminate fake news, complicating the verification process and undermining journalistic integrity. The rapid spread of AI-driven misinformation not only burdens journalists with the task of distinguishing fact from fiction but also erodes public trust in the media. This paper explores the implications of AI and deepfakes on truth verification in journalism, highlighting the ethical dilemmas faced by journalists in this new digital landscape. By examining the impact on public perception and the challenges of maintaining credibility, the study underscores the need for robust verification tools and ethical guidelines to safeguard the integrity of journalism in the age of AI.