Understanding Factors Motivating Generation Z with Application of Maslow’s Theory of Motivation

Abstract

Generation Z or digital natives is a fast growing workforce. As they are in born in the era of technological advancement, there lifestyle, thinking patterns, values are varied from previous generations. As they will be the largest workforce in near future, it becomes the point of concern that motivates them for their work. Understanding factors of their motivation is important as it help the organizations in there management effectively. This articles attempts to understand motivational factors among Generation Z which drives them to work using the framework of Abraham Maslow’ theory of motivation. Article is based on secondary research using qualitative data and using descriptive method of research. Key findings of the study are that Generation Z looks for work life balance, meaningful work and supportive environment as their basic motivational factors. There other driving forces are financial security, positive work environment, team bonding, open communication, reward and recognition and learning and development. Recommendation for future managers is that they should keep these factors into consideration while managing Generation Z for their effective management.