Improving the performance of the strategic management of the development of the sanatorial and resort complex of the Krasnodar region

Abstract

The main purpose of the article is to consider the directions for improving the strategic management of the development of the sanatorium and resort complex (SCC) of the Krasnodar Territory on the basis of highlighting the strategic business areas of the activities of the SCC organizations, which makes it possible to develop growth indicators and consolidated development indicators for the long term to increase the competitive position of the resort business in the Krasnodar Territory, expanding the market of spa services and improving their quality parameters. In the course of the study, the components of the strategic management of the development of the SCC of the Krasnodar Territory were presented, the importance of horizontal ties in the management of business processes of the organizations of the sanatorium complex was determined, and the dynamics of the process of providing sanatorium services by groups of organizations was assessed. The prospective development of the strategic business areas of the CCM was assessed based on the methods of comparative analysis. Strategic segmentation is considered as one of the approaches to strategic management of the Krasnodar Territory health resort complex. The article identifies the main directions of improving the effectiveness of strategic management and achieving target strategic indicators for the development of the SKK Krasnodar Territory.