Affiliation:
1. Russian Presidential Academy of National Economy and Public Administration (North-West Institute of Management of RANEPA)
Abstract
The COVID-19 pandemic and the restrictions imposed in connection with it have led to a sharp reduction in the sector of small and medium enterprises around the world. At the same time, the impossibility of doing business ofine has led to an unprecedented growth in online trading. This growth is explained by the reduction in transaction costs for entrepreneurs due to the special nature of digital services. The subject of this study is the use of digital platforms as a resource to reduce transaction costs. The aim of the article is to substantiate the need for the government to minimize the risks of using digital platforms by small and medium-sized businesses as a resource for their development. With the help of statistical data, arguments are made in favor of the use of digital platforms as a resource to support entrepreneurship and an assumption is made about their influence on the choice of entrepreneurs in favor of legalizing their activities. In addition, key risks are identifed, which are based on a different level of digital culture of the population and infrastructure provision in different regions of the country. As a result, measures are formulated to minimize the risks of using digital platforms that the state can apply. They consist in the development of technical infrastructure, increasing the digital culture of citizens, as well as improving the already functioning infrastructure for supporting small and medium-sized businesses that can provide comprehensive assistance to entrepreneurs in the digital transformation of their business.
Publisher
The Russian Presidential Academy of National Economy and Public Administration
Reference18 articles.
1. Annenkova A. A., Filicheva T. A., Filicheva M. S. (2021). Tools of state support for small and medium-sized businesses in the context of a pandemic // Natural humanitarian studies [Estestvenno-gumanitarnye issledovaniya]. N 3. Is. 35. P. 31–38. DOI :10.24412/2309-4788-2021-11119 (in Rus).
2. Auzan A. A. Digital economy as an economy: institutional trends // Moscow University Bulletin. Ser. 6. Economics [Vestnik Moskovskogo universiteta. Ser. 6. Ekonomika]. 2019. N 6. P. 12–19 (in Rus).
3. Geliskhanov I. Z., Yudina T. N., Babkin A. V. Digital platforms in economics: essence, models, development trends // Scientifc and technical statements of SPbSPU. Economic sciences [Nauchno-tekhnicheskie vedomosti SPbGPU. Ekonomicheskie nauki]. 2019. Vol. 11. N 6. P. 22–36 (in Rus).
4. Golovina T. A., Polyanin A. V., Avdeeva I. L. Development of digital platforms as a competitiveness factor of modern economic systems // Perm University Bulletin. Series: Economics [Vestnik Permskogo universiteta. Seriya: Ekonomika]. 2019. Vol. 14. N 4. P. 551–564. DOI: 10.17072/1994-9960-2019-4-551-564 (in Rus).
5. Zimovets A. V., Sorokina I. V., Khanina A. V. Analysis of the impact of the COVID-19 pandemicon the development of enterprises in the Russian Federation // Economics, entrepreneurship and law [Ekonomika, predprinimatel’stvo i pravo]. 2020. Vol. 10. N 5. P. 1337–1350 (in Rus).