Effect of Country Image on Product Evaluation and Purchase Intention of Korean Products: Evidence from Vietnam, Indonesia, and Malaysia
Author:
Funder
National Research Foundation of Korea
Publisher
The Korean Home Economics Association
Link
http://fer.or.kr/upload/pdf/fer-55-2-153.pdf
Reference36 articles.
1. Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines
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3. A Study on Entry Strategies of the Vietnamese Distribution Market of Korean Firms
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