Driving Fractions of Business Model Innovation (BMI) among the Micro, Small and Medium Enterprises (MSME)

Abstract

The purpose of this study is to investigate how changes in business models in Micro, Small, and Medium Enterprises (MSME) affect company performance. This quantitative study tested the connection between business model innovation drivers, innovation results, and MSME performance.  300 of the MSME owner data   are recorded by the questionnaire and used this data collection method. The recorded data are evaluated using SEM-PLS. The results showed that the forces driving innovation in business models have a positive impact on their outcomes, so MSME managers gain knowledge about how innovative business models can support MSME to overcome resource limitations and achieve sustainable growth