Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets-Reference-Cited by-同舟云学术

Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets

Published:2024-03-16 Issue:28 Volume:9 Page:33-37
ISSN:2398-4287
Container-title:Environment-Behaviour Proceedings Journal
language:
Short-container-title:E-BPJ

Author:

Muhammad Rosmaliza,MD Nor Norazmir,Mat Yusoff @ Mohd Yusof Norhayati,Fikri Al Mukhlas

Abstract

The Mamachef Purply Ice Cream is developed from purple sweet potato. A sensory analysis and interview session was done with 11 trained panelists. The data has been analyzed using Atlas.ti based on thematic analyses. This unique ice cream is like other commercial ice cream, with natural purple color, and free from food additives. Its flesh also acts as a fat replacer in the Mamachef Purply Ice Cream. The processing of Mamachef Purply Ice Cream would increase the economic aspects among small and medium entrepreneurs (SMEs) and farmers and has an excellent potential to be marketed commercial food outlets.

Publisher

e-IPH Ltd.

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