Uses of Social Media for Marketing among Entrepreneur Weavers to Sustain Songket Products in the Malay Cottage Industry-Reference-Cited by-同舟云学术

Uses of Social Media for Marketing among Entrepreneur Weavers to Sustain Songket Products in the Malay Cottage Industry

Published:2023-08-31 Issue:SI12 Volume:8 Page:17-26
ISSN:2398-4287
Container-title:Environment-Behaviour Proceedings Journal
language:
Short-container-title:E-BPJ

Author:

Hussin Norhayati,Ahmad Masitah,Shahibi Mohd Sazili,Mohd Tokiran Nurul Syfa’

Abstract

Utilizing semi-structured interviews, this paper examines how songket entrepreneurs in Kuala Terengganu use social media for marketing. Results indicate varying levels of social media literacy among Malay women in rural areas. The AIDA model is proposed as a strategic framework to optimize their social media usage. The study suggests the need for targeted training to exploit digital opportunities fully and calls for further research on technology's role in sustaining traditional industries.

Publisher

e-IPH Ltd.

Subject

General Earth and Planetary Sciences,Water Science and Technology,Geography, Planning and Development

Reference36 articles.

1. Akkapurlaura, S.Ds., M.Ds., Layla Nurina Kartika Iskandar, S.Ds., M.Ds., Ekananda Hariyadi, S.Sn., M.Ds., & Virginia Suryani Setiadi, S.Sn., M.Ds. (2023). Aesthetic Design of Malay Riau Songket. Contemporary Exploration of Social Sciences Inquiries with New Approaches in the Post-Pandemic Era, 2(4).

2. Ariffin, W. J. W., Shahfiq, S., Ahmad, F., Ibrahim, A., & Ghazalli, F. S. (2023). Handicraft Innovations: A Strategic Approach to Preserving Intangible Cultural Heritage of Malaysia.

3. Bahauddin, A. B. (1999). Contemporary Malaysian Art: An Exploration of the Songket Motifs (Doctoral dissertation, Sheffield Hallam University).

4. Berma, M. (2001a) ‘Alternative development and the role of commercial handicraft production in Sarawak, Malaysia’, Akademika, Vol. 59, No. 1, pp.33–51.

5. Fabeil, N.F.; Pazim, K.H.; Marzuki, K.M.; Langgat, J. The orientation of handicraft entrepreneurs in Sabah: Their personality characteristics and motivations (Orientasi Usahawan Kraftangan di Sabah: Ciri Personaliti dan Motivasi). In Proceedings of the 2nd ASEAN Entrepreneurship Conference, Penang, Malaysia, 17 May 2014