Open Design to Homesickness Elements in Tuping Village for Rural Revitalization

Abstract

This paper discusses about problems facing in the rural revitalization and explore the social value of green design in promoting rural revitalization, as well as the principles and methods of rural revitalization design. From the three aspects of rural brand image design, cultural and creative product design, and rural tourism brand design based on the homesickness resources of Tuping Village. We analyzed the empirical case of Tuping Village homesickness design and social innovation project hosted by the author. In conclusion, design can play an important driving role, designers should carry out green design based on homesickness culture, maintain open collaborative innovation thinking, integrate all forces and resources, and realize the cultural inheritance and industrial revitalization of rural areas