Author:
El-Shiaty Rasha,Enan Ahmed Mostafa,Esmail Ahmed Yehia
Abstract
This research aims to identify the architectural features of Baharyia Oasis in Egypt to promote the wellness potentials of the destination through developing an eco-lodge architectural image using a brand positioning strategy. The study adopts a comparative methodology to evaluate the architectural elements of Qaser el Bawiti in Baharyia Oasis, Egypt, and Banasura Hills in Kerala, India. As a result, the study proposes a brand positioning strategy for wellness eco-lodges using the architectural identity of the destination.
Subject
General Earth and Planetary Sciences,Water Science and Technology,Geography, Planning and Development
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