Author:
Taibi Moulay Abdellah,Iflahen Fatima-Zohra
Abstract
A leading destination for both tourists and filmmakers, Morocco - specifically the province of Ouarzazate - has the potential to be a cinema-induced tourism (CIT) cradle. Branded as the "Hollywood of Africa," this province is privileged due to its diversified landscape. Through a narrative review approach, this article explores the development of (CIT) in Morocco. It identifies research areas and trends by providing state-of-the-art knowledge and highlighting gaps. The results unveil the dearth of research in this field despite Morocco's pioneerism as a (CIT) destination. Furthermore, this niche is underexploited as a tourism product by national destination marketers.
Subject
General Earth and Planetary Sciences,Water Science and Technology,Geography, Planning and Development
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