Challenges of New Media Technology in Reshaping Parent-Child Communication

Abstract

This study aims to determine the importance of new media and its effectiveness in communication between parent-child.  These findings demonstrate that new media technology is essential nowadays between parent and child communication.  Responses from the survey indicate that communicating with family members is very effective with smartphones using applications to converse with each other.  The importance of communication towards family is prioritized over individual needs.  In family communication, new media has helped parents and children connect in some way or another and allows a closer connection among them. Keywords: new media, communication eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI