A Content Analysis of Malay Clothing in Malaysia

Abstract

Clothing is a combination between religion and modesty, an increase in self-confidence, the look of professionalism, culture, identity, social status, values, and many more. In everyday life, clothing provides information of appearance that indicates the origin of the wearer and carries messages with a significant impact on social relationships. Many studies on Malay clothing have been conducted focusing on traditional clothing. This study would lead toward a potential framework of appropriate justification on clothing-content components of perceptual elements as a guideline in describing Malay clothing characteristics. Hence, this complements the prevailing related literature that significantly retains national social identity. Keywords: Malay, Malay Clothing, Content Analysis eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3827