Conceptual and Production Version Connectivity: Conceptual framework model

Abstract

New product development, such as strategic conceptual designs, requires maximum effort, resources, expertise, time, and cost. However, due to unclear concern factors from various stages, these had changed the final design differently. Thus, this paper presents a theoretical framework model for performing design research, specifically in studying inconsistent design elements and factors that contributed to the new product development process. The triangulation of data collection from literature review, interviews and design experiments will establish the specific character of designers concern towards achieving the objective of the optimization NPD process. Keywords: Conceptual Design; Final Design; New Product Development eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3778