Characterizing Product Performance as Visual Imaging in Influencing Designer Design Thinking in Product Development

Abstract

The main purpose of this research is to explore Product Design Images influencing factors to designers prior to Visual Methods to be presented within the Design Research context at the stage of Design Activity. The researcher has chosen the Sequential Explanatory Design to easily communicate the procedures for this mixed-method study. The significance of this project enables researchers to discover the underlying relationship and potential of Research Photography in the product development process for product performance analysis. Qualitative data through the Verbal Protocol Analysis model will potentially be supporting the researcher to investigate within the activity of designers understanding product performances and user needs.  Keywords: Product Design; Visual Methods; Photography; Design Activity eISSN: 2398-4287 © 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI6.3041