ANALYTICAL DECISION LIST ALGORITHM FOR MANAGING CUSTOMER REACTION TO A MARKETING CAMPAIGN
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Published:2023-12
Issue:1
Volume:28
Page:360-379
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ISSN:2081-7452
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Container-title:Polish Journal of Management Studies
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language:
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Short-container-title:PJMS
Author:
Ushakova Iryna,Hrabovskyi Yevhen,Szymczyk Katarzyna
Publisher
Czestochowa University of Technology