RETAIL MANAGEMENT: GENERATION Z AND THEIR IMPULSIVE BUYING BEHAVIOR IN NON-FOOD RETAILS
-
Published:2024-06
Issue:1
Volume:29
Page:119-131
-
ISSN:2081-7452
-
Container-title:Polish Journal of Management Studies
-
language:
-
Short-container-title:PJMS
Author:
Fafílek Michael,Kramoliš Jan
Publisher
Czestochowa University of Technology