FACTORS INFLUENCING BRAND LOYALTY: THE MEDIATING EFFECT OF BRAND SATISFACTION AND TRUST
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Published:2023-06
Issue:2
Volume:27
Page:136-154
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ISSN:2081-7452
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Container-title:Polish Journal of Management Studies
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language:
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Short-container-title:PJMS
Author:
Khowjoy Kritchai,Petmee Piyawan,Phakamach Vipavadee,Sriplang Nantakan,Kaewsrem Suparat,Chayomchai Ampol
Publisher
Czestochowa University of Technology