Nurses are the biggest proportion of hospital staff. Nurses interact directly with patients in the services. Therefore, it directly affects quality of patient care and satisfaction as well as productivity and improvement of the hospital's image. Nurses believe that they have primary responsibility in the care and welfare of their patients. Some problem of nurses in the self-concept is the lack of communication nurses with the public and the invisible nurses in the media. The nurse's negative self-concept is partly due to the nurse himself. The positive self-concept of professional nurses can improve nurse self-confidence in appropriate nursing interventions to improve patient health status thereby increasing hospital productivity.