PERANAN CUSTOMER SERVICE DALAM MENINGKATKAN PELAYANAN KEPADA NASABAH PADA PT. BANK PEMBANGUNAN DAERAH SUMATERA BARAT CABANG UTAMA PADANG

Abstract

This study aims to analyze the role of customer service in improving services to customers PT. Bank Pembangunan Daerah Sumatera Barat Cabang Utama padang in the period 2013-2017. Customer service is a person directly dealing with or in direct contact with the customer (customer), customer service has a responsible role to the service and smoothness of the bank, understand the work to be carried out, especially related to service to customers. In serving the customer is very necessary attitude of customer service that can increase customer interest and able to communicate well to customers. The results prove the role of customer service in providing information to customers very well. Because the media used customer service in providing information is very good and customers feel very satisfied for the services provided customer service.