Author:
Kaliyamoorthy Dhanalakshmi,Loganathan Gowri Arumugam
Publisher
Akshantala Enterprises Private Limited
Reference3 articles.
1. Schensul, S. L., Schensul, J. J. & LeCompte, M. D., 2013. Initiating ethnographic research: a mixed methods approach [online]. Plymouth: AltaMira Press.
2. Schuiling, L. & Kapferer, J., 2004. Executive insights: Real differences between local and international brands: Strategic implications for international marketers. Journal of International Marketing, [online]. 12 (4), 97-112. [Viewed 23 March 2018]. Available from:
3. Sherry, J., 2005. Brand Meaning. In: Tybout, A. & Calkins, T. (eds.) Kellogg on Branding: the Marketing Faculty of the Kellogg School of Management. New Jersey: Wiley.