Cause-Brand Association and Consumer Attitude: A Review
Author:
Publisher
ERM Publications
Subject
General Earth and Planetary Sciences,General Environmental Science
Link
http://www.scholarshub.net/ijcms/vol9/issue1/Paper_09.pdf
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Determinants of Online Purchase Intention Toward Life Insurance in Malaysia: Moderating Role of Trust;Jindal Journal of Business Research;2023-08-29
2. Determinants and Consequences of Cause–Brand Association: An Empirical Analysis;Vision: The Journal of Business Perspective;2022-04-01
3. The Brand-Cause Fit in the Advertising Campaign for Sprite’s #YouAreNotAlone;Marketing and Smart Technologies;2022
4. The moderating role of consumers' ad perception in athlete endorsement effectiveness;Sport, Business and Management: An International Journal;2021-08-09
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