Abstract
Digitalization plays important role in our lives and restaurants and other catering placesuse digital tools (websites, social media) to promote their services.The aim of the paper is to elaborate scenarios for catering places to attract theirpreferred audience via using digital tools.The research methods involve central trends and location measures, ANOVA, crosstabulationanalysis and correlation analysis. There are both secondary and primary dataused in the research. The primary data come from the survey conducted by a researchgroup of the Restaurant Association of Latvia to explore the importance of differentdigital marketing tools when choosing a place to eat. 510 respondents have participatedin the survey. The quantitative survey results are accompanied with interview analysisthat better reflect the respondents opinions.The research results in scenarios on what digital mark tools are more suitable forcatering enterprises in order to be more effective in reaching their target audience,including vegetarians, vegans or people who prefer animal food when going torestaurant. The research also concludes that there is still a big space for restaurants andother catering companies to increase the digital contents they offer to their customers.