INTERNATIONALISATION STRATEGY FOR OUTGOING STUDENTS

Abstract

Erasmus+ mobility programmes are an integral part of the Brno University Technology internationalisation strategy. The university needs to create appropriate conditions and offers for students in its action plans. These action plans. Within the framework of these action plans, the university cooperates with international mobility ambassadors. These are students who have taken the opportunity to study or do a practical internship abroad. Each ambassador represents a country, university or other institution from which they have personal experience. The main aim of the ambassadors is to motivate other students to go abroad. The methodological part will use a quantitative analysis based on the following variables: number of outgoing students and geographical data. The basic method of data processing will be regression analysis and average growth coefficient. The data will be from the period 2007-2021. The purpose of the paper is to predict students` interest in students` exchange programmes at foreign universities and, according to their preferences, to adjust the action plan of a portfolio of foreign institutions. The main output will be a framework structure of locations of foreign institutions suitable for foreign students` exchange programmes. An important output is to use the data to identify a core portfolio of countries where students go to study. An interesting finding is that the UK was one of the most preferred countries, however, after Brexit, student interest in this country is decreasing. The presented portfolio can serve the readers of the article to compare the results with their universities within Europe.