THE LEARNING PROCESS OF THE USE OF TECHNOLOGIES AS PRACTICE: AN ETHNOMETHODOLOGICAL APPROACH IN TRAVEL AGENCIES

Abstract

Technology and the internet are transforming social relations and the way of working and organizing of organizations in different markets. In this way, travel agencies were also impacted by these changes and are facing a time of transition and rediscovery. This paper uses the Practice-based studies (Gherardi, 2006) and ethonomethodology (Garfinkel, 2006) to understand the impact of technology in this kind of organization through a qualitative empirical research. The aim of the paper is to comprehend the process of learning that permeates the use of information and communication technologies, particularly the internet, as work practice in a travel agency and how it can reassemble this kind of organization. As main findings, the paper discusses the use of information and communication technologies as practice and their impact in the learning, knowing and organizing processes inside three travel agencies of a Brazilian company.