Arquitetura de escolhas na tomada de decisão de turistas no contexto da pandemia de covid-19

Abstract

As more information became available on the Covid-19 outbreak worldwide,some propositions aimed at containing its spread had their roots in the behavioral sciences. Given the need to change individual behaviors inherent to the type of transmission of the newcoronavirus, it is believed that the theoretical framework on choice architecture and nudges presents itself as an important instru-ment to guide the debate. In this sense, this article aims to identify and categorize the measures taken by tourism companies for their reopening in the context of the Covid-19 pandemic. For this, a study of multiple cases is carried out with a hotel, an airport andan international tourist attraction, which had to undergo interventions in their physical structures and processesin order to start oper-ating again. From the analysis, it was found that most of the nudges had techniques of information translation, visibility of external information, decrease of physical effort and provision of reminders. Techniques of social norms and increase of visibility of behavior were not as explored by the compa-nies analyzed in this study. Finally, the work documents a holistic interventionstrategy in tourist be-havior, which combines nudges with financial incentives and harsher forms of paternalism.