Digital Entrepreneurship as an Example of New Generation Entrepreneurship and Digital Characteristics of Entrepreneurs

Abstract

The concept of digital entrepreneurship, which is a result of rapid technological advances, can be defined as the transformation of processes or methods. Thanks to the increase in digital transformations, digital entrepreneurship is seen as a key reference for innovation, economic prosperity, and unemployment. Lately, fierce competition caused by the Covid-19 pandemic has resulted in the growing importance of digital entrepreneurship. This article aims to discuss the differences between digital entrepreneurship when compared to traditional entrepreneurship after giving the definition, importance, chronological development, types, and relative advantages. In addition, the article reserves some room for examples of digital entrepreneurship, on both domestic and global scales. By employing document analysis, a qualitative research method, we have analyzed three giant digital entrepreneurs (Getir, Yemeksepeti, and Trendyol) concerning various dimensions. In the study, we have aimed to reach different sources, including news, interviews, and digital conversations in addition to peer-reviewed articles. In sum, we have analyzed the cases under four categories as characteristics of digital entrepreneurs, characteristics of digital firms, processes of digital entrepreneurship, and relative pros and cons of digital entrepreneurship.