The Effects of Attachment to Korean Wave Stars and Cultural Proximity on Chinese Consumers’ Purchase Intention of Korean Products
Author:
Publisher
Korean Association for Business Communication
Subject
General Medicine
Link
http://www.e-bcrp.org/download/download_pdf?doi=10.22682/bcrp.2022.5.1.4
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3. Bae, J. M., & Lee, C. S. (2018). Suggestions for Korea’s corporate image, product image, and purchase intention with consumer hostility: Focusing on Korean wave and satisfaction variables. East Asian Journal of Business Economics, 6(4), 25-34. 10.20498/eajbe.2018.6.4.25
4. Boldero, J., & Francis, J. (2002). Goals, standards, and the self: Reference values serving different functions. Personality and Social Psychology Review, 6(3), 232-241. 10.1207/S15327957PSPR0603_7
5. Chang, T. Z., & Wildt, A. R. (1994). Price, product information, and purchase intention: An empirical study. Journal of the Academy of Marketing Science, 22(1), 16-27. 10.1177/0092070394221002
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