Strategic Orientation, Integrated Marketing Communication, and Relational Performance in E-commerce Brands: Evidence from Japanese Consumers’ Perception-Reference-Cited by-同舟云学术

Strategic Orientation, Integrated Marketing Communication, and Relational Performance in E-commerce Brands: Evidence from Japanese Consumers’ Perception

Published:2021-01 Issue:1 Volume:4 Page:28-40
ISSN:2586-5293
Container-title:Business Communication Research and Practice
language:en
Short-container-title:Bus. Commun. Res. Pract.

Author:

Kang Kyoungsoo

Funder

Japan Society for the Promotion of Science

Publisher

Korean Association for Business Communication

Subject

General Medicine

Link

http://www.e-bcrp.org/download/download_pdf?doi=10.22682/bcrp.2021.4.1.28

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4. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423. 10.1037/0033-2909.103.3.411

5. Brownell, J., & Reynolds, D. (2002). Actions that make a difference: Strengthening the F&B purchaser-supplier partnership. Cornell Hotel and Restaurant Administration Quarterly, 43(6), 49-61. 10.1177/0010880402436004

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