Evaluating the Contribution of Development Communication on the Sustainable Shea Value Project in Garu-Tempane District, Ghana

Abstract

Effective communication stands as the linchpin for successful project outcomes. In the realm of development initiatives, communication becomes the exclusive avenue through which project beneficiaries take centre stage. This study thus delved into the role of communication in bolstering project efficacy, specifically examining its impact on the Shea value project in Ghana’s Garu-Tempane District. Employing both qualitative and quantitative research designs, the study used purposive and simple random sampling techniques to select key figures from the Presbyterian Agric Service (PAS), Garu, alongside opinion leaders and project beneficiaries. Semi-structured interviews guided data collection, aiming to validate the correlation between development communication and project success. Content analysis was used to analyze qualitative data, while T-tests and percentages were employed in the analysis of quantitative data. This paper affirmed that community meetings, interpersonal communication, and community radio are widely utilized in information dissemination and possess a moderate influence. Moreover, respondents expressed willingness to sustain the project. The paper underscores the imperative for effective communication between project implementers and community members, stressing its pivotal role in securing success and ensuring the project’s enduring impact and sustainability. Keywords: Communication, Development Communication, Effectiveness, Project