Affiliation:
1. Rostov State Medical University
2. Rostov Research Institute of Oncology
Abstract
The article deals with changes in sociological models of the professional role of a physician in a market economy. The article analyzes the importance of marketing in healthcare and models of providing medical services in Russian and foreign healthcare systems. Based on the accumulated literature data, it is possible to trace the dynamics of the relationship between the patient and the healthcare system towards the formation of consumer ideology and the importance of sociological research of the status and role parameters of the physician in order to improve the eff ectiveness and quality of provided medical care.
Publisher
Rostov State Medical University
Subject
General Earth and Planetary Sciences,General Environmental Science