Application of methods of economic cybernetics to the design of a sports financing model

Abstract

One of the priority directions of the state policy is the development of the sphere of physical culture and sports as a significant branch of national economy and socio-economic practice of effective management. In the current economic conditions, on the one hand, there are tendencies to increase commercialization in the sports industry. On the other hand, the need for financial support, diversification of sources and modernization of the sports financing model, increasing the effectiveness of public-private partnership mechanisms, and developing state order tools in order to achieve sustainable industry dynamics are announced. The severity and unresolved financial and economic problems of sports development determined the choice of the direction of this study and its relevance. In the process of research based on the synthesis of system and process approaches, we used methods of economic cybernetics, organization theory, construction of structural-information decision-making schemes using analytical assessments, tools of structural-logical and criteria analysis, methodological approaches of unit economics. As a result, the poly-subject environment of the industry ecosystem was determined, a conceptual approach to the formation of the financial model of sports was developed, the structural and functional space of the ecosystem business model was designed taking into account its digital component, sources, business processes and alternative financing objects were identified, a set of model parameters and infrastructure components were developed.