Simulation model of decision-making on the choice of the optimal level of quality in the conditions of non-price competition between aircraft manufacturers

Abstract

This article discusses the competitive interaction of producers of heterogeneous products in the conditions of the Cournot duopoly, where, unlike the classical model of volume and price competition, the main parameter of competitive interaction is the quality level indicator. This integral indicator of the quality level is represented by a quantitative assessment that takes into account the properties of the product, both from the point of view of the consumer, and the technical and technological component. Based on an analytical decision-making model for choosing the optimal quality level for a light aircraft using the Simulink software complex, a simulation model of competitive interaction between manufacturers producing various modifications of light aircraft has been formed. With the help of this simulation model, a research was made concerning the influence on the equilibrium values of individual parameters, such as the level of costs for the production of a unit of a product, that is, the cost and level of investments aimed directly at improving quality. The analysis of various scenarios of the initial dynamics of adaptation of market participants was carried out, taking into account the selected values of the initial parameters. The developed model can be used in the formation of a competitive strategy for enterprises producing light-engine aviation equipment, as well as other heterogeneous engineering products.