Sustainability assessment of value flow of end consumer’s products and/or services

Abstract

The purpose of article is to develop an approach to sustainability assessment of value flow of end consumer's products and/or services as a basis for improving the management system of corporate sustainability and sustainable development of economic systems and processes based on the study of patterns of consumer behavior and their decision to purchase products and/ or services. The research hypothesis is based on the assumption that sustainable development of the economy is determined by the sustainability of enterprises generating flows of products and/or services consumed by end consumers focused on receiving value flows. Terminological analysis, methods of grouping, typology and classification chosen as research methods, and binary matrices formed on the basis of qualitative attributes of object and it dichotomies used as tools to substantiate the scientific novelty of research. The following results are obtained in the article: the author's definitions of terms value, value flow, value sustainability and value flow sustainability; main consumption types of products and/or services from the perspective of sustainability; an approach to sustainability assessment of states, feelings and impressions of end consumer as basis for substantiating recommendations to improve the management of corporate sustainability and sustainable development of economic systems and processes.