Gerakan Sosial Digital “Warga Bantu Warga” Sebagai Respon Masyarakat Indonesia dalam Menghadapi Pandemi

Abstract

The COVID-19 pandemic has had a significant impact on all aspects of people's lives. Economic crises and social problems are inevitable and touch all levels of society, especially the lower classes. Even so, the Indonesian people have proven resilience and empowerment in the face of the COVID-19 pandemic. The existence of the internet and social media has encouraged the emergence of digital social movements, one of which is Warga Bantu Warga (Citizens Helping Citizens). Through this movement, the Indonesian people work together, collaborate, and show solidarity in helping others overcome difficulties due to the pandemic. The movement seemed to bind the community collectively and direct their actions in actions that did not only occur on a regional scale, but also nationally in all provinces in Indonesia. Although it is a movement that was born and proceeds at the digital level, in fact this movement has produced great benefits for the community, and it still persists to this day when COVID-19 cases have decreased. This phenomenon is studied through a framing approach, so that it can be seen how the framing of events in the Warga Bantu Warga movement is able to harmonize understanding and mobilize social media users to join the Warga Bantu Warga movement.