Affiliation:
1. Marriott School of Business Brigham Young University Provo Utah USA
2. D'Amore‐McKim School of Business Northeastern University Boston Massachusetts USA
3. Walton College of Business University of Arkansas Fayetteville Arkansas USA
Abstract
AbstractOur research reveals the continued and evolving role of the human factor in decision making in digitalized retail supply chains. We compare managerial roles in a pre‐ and post‐COVID era through conducting in‐depth interviews of 25 executives spanning the retail supply chain ecosystem. We use grounded theory to develop four main contributions. First, we find that the involvement of managerial judgment is found to be progressively greater moving up the retail supply chain, away from the customer and the demand signal. Second, integration of analytics and judgment is now the primary method of decision making, and we identify elements needed for success. Third, we develop an essential framework for a successful integration process. Fourth, we isolate the necessary components of a successful process for analytics/artificial intelligence (AI) implementation. Our paper offers important insights into how analytics and AI are—and should be used—in judgment and decision making and opportunities for researchers to understand the changing role of the human factor in digitalized retail supply chains.
Subject
Management Science and Operations Research,Business, Management and Accounting (miscellaneous)
Cited by
2 articles.
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