Reconstructing meaning without redesigning products: The case of the Serie7 chair
Author:
Affiliation:
1. University of Leicester School of Business; Leicester UK
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/caim.12267/fullpdf
Reference58 articles.
1. The key to success in innovation part I: The art of interessement;Akrich;International Journal of Innovation Management,2002a
2. The key to success in innovation part II: The art of choosing good spokespersons;Akrich;International Journal of Innovation Management,2002b
3. Design-driven innovation in retailing: An empirical examination of new services in car dealership;Bellini;Creativity and Innovation Management,2017
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