Does Product Platforming Pay Off?
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/jpim.12378/fullpdf
Reference81 articles.
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4. Life cycle flexibility: How to measure and improve the innovative capability in turbulent environments;Buganza;Journal of Product Innovation Management,2006
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